Solopreneur Summer School 2026

Live design studios on visual digital marketing strategy.

Each studio is focused around a recent research findings from consumer psychology, visual communication, or digital marketing behaviour — paired with a set of Canva templates and AI tools designed to put it to work for your business.

You'll learn the principle behind the project, then apply it to real assets for your own business: a sales page, a lead magnet, a buyer journey map, an email newsletter, a bonus suite, a collaboration event. Deliverables you'll use & reuse.

Research-backed, not recycled advice

These Studios are built on peer-reviewed studies from consumer psychology, visual communication, or digital marketing behaviour — academic data translated into strategy & design you can immediately implement.

Design you make, not just learn about

We take a project-based approach, so each Studio pairs a 90-minute live demo session with matching Canva pro templates, so you leave with real marketing assets improved or underway.

Yours to shape

Take a single studio, choose any three, or join for the full season. Attend live on Tuesday or Thursday (or both!), and keep every replay.

Created for those who take design seriously and want marketing that impresses, informs, delights, & delivers.

With every studio, you receive:

CURRICULUM

Pre-recorded short lectures, loaded into the learning portal before the live date. Audio-only, complete with transcripts.

Live SEssion

A 90-minute live Zoom session, offered twice in the same week. Combines teaching, demo, Q+A.

Small Group Experience

Studios are limited enrollment, so you'll be seen & heard.

project files

Canva pro templates, spreadsheets, and AI resources to support the associated Studio project.

Reading List

Recommended optional curated reading list includes open-access research studies + theoretical articles.

Replay access

So you can revisit the zoom calls or catch up anytime.

CURRICULUM

Pre-recorded short lectures, loaded into the learning portal before the live date. Audio-only, complete with transcripts.

Live SEssion

A 90-minute live Zoom session, offered twice in the same week. Combines teaching, demo, Q+A.

Small Group Experience

Studios are limited enrollment, so you'll be seen & heard.

project files

Canva pro templates, spreadsheets, and AI resources to support the associated Studio project.

Reading List

Recommended optional curated reading list includes open-access research studies + theoretical articles.

Replay access

So you can revisit the zoom calls or catch up anytime.

June 02 & 04

Fresh Start Effect: Seasonal Marketing Psychology

Project outcome: A summer-ready refresh for one marketing asset.

Refresh the look and feel of an offer page, lead magnet, email header, or social graphic so it feels aligned with the season. We’ll explore how color, imagery, mood, and seasonal cues help your marketing feel current without changing your brand.

June 09 & 11

Your Best Summer: Create an Editorial Calendar: June–Aug

Project outcome: A 90-day editorial calendar to organize your promotion activities.

Plan your summer content, campaigns, emails, promotions, and rest weeks in one clear place. We’ll map the next twelve weeks into an editorial calendar so your marketing has rhythm, room, and a place to go.

June 16 & 18

Warmth Signals: Design Cues That Reassure Buyers

Project outcome: A polished proof, FAQ, or reassurance section for one sales page.

Add the visual trust cues that help buyers feel safer, steadier, and more comfortable taking the next step. We’ll explore how warmth, competence, proof placement, spacing, and thoughtful reassurance details make an offer feel more human and trustworthy.

June 23 & 25

The Invitation: Exceptionally Great Lead Magnets

Project outcome: A polished lead magnet cover and opt-in graphic.

Design a free resource so useful and beautiful they’d gladly pay for it. We’ll explore how clarity, visual polish, and a thoughtful opt-in experience turn a lead magnet into a strong first impression.

June 30 & July 02

First Glance: Design That Works in < 50 Milliseconds

Project outcome: A polished lead magnet cover or sales page hero graphic.

Make a strong first impression, fast. We’ll explore how visual hierarchy, contrast, spacing, and composition shape what people notice in the first 50 milliseconds.

JULY 07 & 09

Perfect Match — Made-for-You Visual Marketing

Project outcome: A buyer-aligned sales page graphics set.

Create a visual direction that helps the right person feel, “this is for me.” We’ll explore how imagery, color, layout, and tone signal fit, relevance, empathy, and belonging.

July 14 & 16

Show the Path—Design a Visual Buyer Journey Map

Project outcome: A visual map of your process, pathway, or program.

Turn your process, offer pathway, or method into a visual map. We'll clarify the steps your buyer moves through and design a branded visual that makes your work easier to understand and sell.

July 21 & 23

Gift-with-Purchase—Create Unique, Must-Have Bonuses

Project outcome: A stronger bonus lineup for one of your offers.

Design bonuses that feel thoughtful, valuable, and connected to the offer they support. You'll look at how to create bonus assets that increase desire, reduce hesitation, and make the buying decision feel more satisfying.

July 28 & 30

The Felt Inbox—Design Emails We Love to Receive

Project outcome: A more visual-first approach to your email marketing.

Make your email marketing feel more recognizable, readable, and visually inviting. We'll look at the experience of opening, scanning, and enjoying an email, then apply those ideas to your own email layout.

August 04 & 06

Better Together: Plan a Collaboration or Affiliate Promotion

Project outcome: A partner promo kit for your next collaboration.

Design the visual assets that make a collaboration easier to introduce, share, and trust. We’ll explore how borrowed credibility, visual alignment, and polished partner materials help collaborations feel natural, mutual, and on-brand.

Meet Your Instructor: Hi, I'm Sidneyeve.

Q: Do I need to already have an offer?

Some studios are easiest to apply with an offer or asset in mind. Others work just as well for shaping an idea or developing something still in progress — come with whatever stage you're at.

Q: Do I need to attend live?

Replays are included with every studio, so you can watch later or revisit the teaching whenever you're ready to do the work. The live sessions are a helpful way to create momentum and make progress during the week.

Q: Do I need Canva Pro?

Canva Pro is strongly recommended. The studios come with Canva Pro templates for creating polished marketing assets in Canva. Pro gives you more flexibility with templates, brand assets, and images.

Q: Do I need to be good at design?

These studios are built for solopreneurs who want to make better visual decisions in their own marketing. You'll be guided to think more strategically about clarity, hierarchy, imagery, and trust cues — design experience is welcome but not assumed.

Q: Is this only for people launching this summer?

The studios support launches, evergreen offers, email marketing, lead magnets, content planning, seasonal campaigns, and general marketing improvements — a launch is welcome but not required.

Q: Will this help if I'm still early in business?

Yes — maybe especially. Clearer visual communication works at any audience size, and it helps your marketing feel more credible and coherent while you're still building visibility.

Q: Are the Tuesday and Thursday sessions different?

They cover the same material. Each weekly studio is offered twice so you can attend whichever time works best for you.

I'm a full-time university marketing professor (PhD) with two decades of teaching experience. Also a certified instructional designer trained at Harvard (HES). And business coach (ICF, PCC) with special training in creativity coaching.

My work lives at the intersection of visual design, buyer psychology, and practical marketing for solopreneurs who want their work to be easier to understand, trust, and choose.

I created Solopreneur Summer School because I know how often strong offers get hidden inside marketing assets that are almost working. The idea is good. The expertise is real. The value is there. But the page, graphic, lead magnet, or email doesn't yet make the work feel as clear and desirable as it could. That's where design becomes a sales tool.

In these studios, I bring together what I study and teach as a marketing professor with what I practice as a designer. We'll look at how people respond to visual cues, how design shapes first impressions, how structure builds trust, and how small creative decisions make your marketing feel more polished, more human, and more persuasive.