Presell product ships September 15

Every book has two audiences. The people who read it, and the people who see it being read.

Readers share books to describe themselves. A cover held up in a Reel, a spine in a bookshelf photo, a first line sent to a friend with "this is so you." Each one is an identity act, and each one carries your book to people you never reached. That is your second audience, and your readers bring it to you.

The Second Audience Kit contains a set of Canva Pro graphics purpose-built to inspire social sharing. Six designs in two sizes, square and story, make it easy for your readers to spread your story further, to friends, feeds, and followers, one forward at a time.

Each design follows the same rules. One claim per graphic. Readable with no caption. Legible at message-thread size. Your name in the same corner every time. The set includes a cover card, a first-line card, a shelf-shot frame your readers can drop their own photo into, a "this book is for you if" card, a reader repost card, and a one-page reference card carrying the five design decisions and the test to run before anything goes live: would someone send this to a friend without adding an explanation?

This is the kit for the author who understands that a book keeps working long after the sale, on nightstands, in tote bags, and in stacks on someone else's feed.